client: Cengage Learning Mexico

sector: mobile app

Agency: FCB mexico

Role: UI / motion

A joint venture between FCB NZ & Mexico, I was lead designer and animator.

With ReadOn, every time a child turns on the device, instead of seeing the home screen, they see a page of a children’s book. And in order to get to the home screen, they have to read it. When they’ve finished the page (or more if they choose) they must answer a simple question to fully unlock the device. All the while, parents can monitor the child’s progress – how much they’re reading, how fast, and how long they’re spending on the device.