Who

I’ll be honest, bios aren't my strong suit (my LinkedIn probably shows that). My journey hasn't been a straight line; it's been more of a varied path in creative work, starting in print, moving to digital, and now designing everything from web to motion systems for major brands. What I love most is applying both a strategic mindset and a practical production hat, and staying hands-on from concept to completion, to ensure the core vision stays true throughout the process. Over 14 years, I've gotten good at making complicated things clear and simple, using sharp thinking and strong follow-through.

I'm always looking for the next thing. Right now, that's in technology, especially the AI-driven developments.