Jack Daniel's

Jack Daniel’s

Client: brown forman

sector: social

Agency: communicator london

Role: Senior creative

At Communicator, I helped Jack Daniel’s UK strengthen its social presence through a mix of large-scale shoots and quick, on-the-go content. We tapped into their existing assets and created new video and static work that felt natural and brand-true. Alongside social, we supported live activations and secret events, bringing JD’s heritage into fresh, digital-first spaces while keeping its iconic spirit intact.

Jack Daniel's took concert promotion to the next level with a secret gig featuring The Vaccines. Fans in London and Manchester became detectives, piecing together cryptic clues hidden across social media and digital billboards to uncover the surprise venue. This clever "Easter egg" activation rewarded fans with an exclusive concert experience while fostering deeper engagement with the brand.

To boost brand awareness and engagement, Jack Daniel's partnered with Yates Bars for an interactive Facebook experience. Users explored a visually engaging canvas to uncover hidden promo codes for Jack Daniel's drinks at Yates Bars, discover new product offerings, and learn about upcoming deals and events.