Eurosport
After the award winning success of FCB’s “The Journal” NZG & HPA returned with a much larger scale brief, a website dedicated on tackling NZ’s growing depression and anxiety issue. The website had to be more than just informative gov site, it had to have multiple cultural influences, from Māori to Pasifika cultures, colour palette which worked with curtain traditional cues, custom iconography (working along side multiple traditional Māori and Pasifikia illustrators) live user-testing and intensive UX workshops. Video, photography and interviews specifically created for the website to provide content with depth, interactive self-testing application, within a vast range of age groups (18-85)
The project spanned over a 8 month period, I was the lead designer working with 2 UX
client: Eurosport
sector: dooh
Agency: Mullen Lowe
Role: lead motion designer
Eurosport’s Australian Open campaign took over key London Underground stations with 35 animated cross-track projections.
Using static assets from DixonBaxi, I led the motion design, creating fast-paced animations that stayed true to the brand. We built a flexible system to scale the work quickly and consistently.
