client: GOOGLE Usa

sector: DIGITAL

Agency: BBDO REDWOOD

Role: Art director

ReadyTogether started during peak COVID, when my creative partner and I were working remotely between Australia and New Zealand. We kept coming back to one question: how do you create real, human conversations between agencies and brands when no one can be in the same room?

One day, I noticed our background windows aligned on the screen. That small moment sparked a live Figma session, and the idea took shape. If we can’t bring people together physically, let’s create the feeling of connection.

The result was ReadyTogether, a content series that reconnected brands and agencies across the U.S. through honest conversations about partnership. It expanded into a microsite, social campaigns, and long-form content, becoming a key part of the Think with Google platform.