client: YOUTUBE USA

sector: PRINT / DIGITAL / DOOH

Agency: BBDO REDWOOD

Role: Lead motion & design

This was a dream brief, building a wide range of assets from scratch. My print and digital experience helped shape a design system that worked across every format, creating a cohesive Primetime platform where every touchpoint felt connected.

YouTube’s playful energy guided the entire campaign. We delivered over 50 assets across print, social, DOOH, and activations. From reception tables to city billboards, the presence was huge. The highlight for me was seeing it all come to life in Times Square, a moment that made it all worth it.